Target Audience
The target audience for my website are different people such as families and individuals ranging from the age of 18 going up. Their income ranges from $20 000 and their education is from High School and up. This group could include farmers who rely very much on the weather in order to make decisons about their day to day operations.
The site also targets those who love outdoor activities like hiking, ice skating, ski biking, jogging and so foth. Both residence and non residence of Idaho will benefit from this Website, it could be tourists planning to spend some time on a vacation or it could be a resident checking the weather in order to prepare for work.
Personas
1: Tony is a farmer and he relies so much on the weather in order to plan and make decisions for his daily schedule. He therefore, needs a very reliable and accurate weather forecast website.
2: Matt and his friends are planning to go hiking over the weekend. They are not sure how the weather is going to be like, so they'll have to check the weather forecast in order to plan accordingly. They also want a very reliable and accurate weather forecast website. They usually use their smart phones to browse the internet.
Scenarios
- A farmer is planning to start havesting next week, and he wants to know how the weather is going to be like.
- Matt and his friends are planning to spend a day hiking, so they want to know when is the best day, when the weather is favorable.
- A couple planning to spend some time on a vacation in Idaho, wants to know the weather conditions.
- A single young lady preparing for work tomorrow and wants to know what the weather is going to be like so she can decide what to wear.
- A bunch of friends planning to go surfing but they want to know when is the best day.